2021-01-20 13:14
by Lisa Keilhofer
  Last edited: 2021-01-20 13:43

PROSE for your hair – be part of the story

Today, we would like to introduce you to an interesting project on hair-care. It is the PROSE story. To start off with prose is, let’s ask Wikipedia what prose actually is: “Prose is a form of written (or spoken) language that usually exhibits a natural flow of speech”. The word is derived from the Latin prosa oratio, meaning straightforward or direct speech (1). Funny idea to name a hair-care business after that? Funny and highly appropriate, as you will see.

The reason for PROSE being named after an individual speaking without any literate ambitions is exactly this. The intention of PROSE is meeting the individual where he or she stands. Not highfalutin marketing for the mass, but solid, down-to-earth formulas for the individual. Curious?

This is what it looks like: At the PROSE website you can fill in a questionnaire and let them know about your personal needs, lifestyle, environmental impacts and so on. And they literally design an individually matched product for you. The questionnaire asks about your age, hair texture, length, split ends, strand of your hair, hair density, and continues on to how you style your hair (like dying), and what impacts your lifestyle brings with it (smoking, diet, exercise) (2).

You will have to admit that you feel very individually advised and your hair gets a lot of attention (probably you ask yourself how bad you treated your hair up until today, not taking into account all of this). Aside from that, it is a lot of fun to do and you get the feeling you spoil yourself. But in the end, what counts is the effect, right?

PROSE Scalp Mask certified Microbiome-friendly

The product that we scrutinized in our labs is the Scalp Mask by PROSE. You use it before to prevent the shampoo from being too aggressive on your hair and scalp. And we can hereby confirm that is does not effect your microbiome.

Also, we can recommend visiting the PROSE homepage and indulge into further readings on hair-care, including an interesting article on grey hair or hair length (3). The whole thing is just very well-edited and gives you the feeling that someone put a big effort into getting the best products for your hair.

Who is PROSE?

PROSE is a young company located in the world’s capital cities of cosmetics, New York and Paris. Though you cannot find the staff on the webpage, you may go to LinkedIn to check out their hairstyle. The webpage, on the contrary, is full of information, advice, help, and the team is rather in the background: www.prose.com. While we always enjoyed getting to know also a bit of the personal side, we have to admit that with PROSE it is even more impressive that their page is not about promoting any people, but simply about hair. We highly recommend to browse their page, flip through list of ingredients (4), read their blog, and be impressed by the knowledge behind.

Have fun and don’t forget to try one or the other PROSE product.

Lisa Keilhofer
Lisa Keilhofer

Lisa Keilhofer studied at the University of Regensburg. She works in internationalization and as a freelance editor.

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